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Music & Video Channel2025

DESI JHOOM

Original Bollywood music for Hindi audiences, paired with AI-crafted dance visuals.

An AI character in gold turns toward the camera on a DESI JHOOM dance set.

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YOUTUBE
Subscribers~30K
Total views7M+
Tracks released2,000+
STRATEGY

A Hindi audience, an appetite for music and dance.

A channel built around Hindi listeners, with original Bollywood music and AI dancers tailored to their tastes.

PRODUCTION

Three production days a week. Twelve albums a month.

16–18 original tracks per session, with Hindi lyrics, music and video carried through to release on YouTube.

GROWTH

20K subscribers within three months of launch.

A video past one million views and a channel earning advertising revenue. Similar music-and-dance channels followed.

Production Details

Role

Market & audience research · Content strategy · Music & video production · Channel management & monetisation

Production & Publication Credit
DESI JHOOM
Music production tool
Suno

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